Digital versions of this typeface include ITC Avant Garde Gothic Pro: an OpenType variant of the original typeface with additional cap and lowercase alternates, new ligatures, and unicase glyphs. Type distributions sold the face under the name Avant Garde. ITC Avant Garde was never cast into actual foundry type and only appeared as cold type. So try not to get too carried away when using it. This attention to detail came with a price: people tend to misuse the typeface by not considering how the letters are supposed to work together. Not many fonts are this meticulous, and how each letter can connect and compliment the next. True to its meaning, Avant Garde was a popular font for exploratory works, or designs that lean more on the unconventional and futuristic sides. This gives the typeface an exciting look of overlapping and tightly-set capital letters. Hard angles line up the letter forms, giving it a cutting-edge look. This sans- serif geometric typeface was made with straight stems and circular bowls.
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June 2023
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